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DillyDilly Cosmetic is a new brand from South Korea based in Seoul & Dubai, launched in Dubai, U.A.E. in 2020. The founder, Haemin Kim, had a long path of career in the U.A.E. and found out the exciting, high potential opportunity of the cosmetic industry in the Middle East with rapid growth of the cosmetic industry in the region. In spite of the international popularity of Korean skin care products, Haemin found out that there are not many color cosmetic brands from Korea in the Middle East region and most of the color cosmetic products in the Middle East are dominated by luxury European brands.